The difference is in customizing and the various technologies we can use to fully personalize a subliminal. Usually, creating a custom subliminal is a monumental task that can take weeks, but with Q we can create a custom subliminal in a matter of hours (depending on the load on the Q labs and Quinta i.e the A.I). Meanwhile, the main store has subliminals that are more general in nature. They are not name embedded for each user, but they are still built on QTech and therefore are extremely powerful still.